Overview
Our client is a national publishing brand with a highly impressive national presence.
Our client are looking for an established, senior Marketing and Digital Director that will bring innovation, drive and positivity to an excellent team that still has plenty of room for development.
A leader with the ability to build trust and respect with exceptional emotional intelligence.
The Role:
You will oversee a team of digital marketers and ultimately be responsible for the performance of paid digital marketing media campaigns. Supported by our Head of Paid Media, 2 Digital Marketing Managers and a team of Digital Marketing Specialists this business-critical role will play a significant part in ensuring the team continue to deliver in key target markets.
Key Responsibilities will include:
- Oversee media buying strategy, campaign creation, optimization, and rigorous testing strategy for full-funnel, multi-platform digital marketing strategies aligned to business priorities and KPI targets;
- Spearhead strategic thinking in the development of digital marketing and media buying plans to ensure they are delivering against agreed goals;
- Stay current with new advances in media and the competitive landscape, leveraging that knowledge to influence current and future strategies; drive media innovation, thought leadership, and best practice sharing throughout the company;
- Use insight plus data and analytics to define, support and influence decision making and campaign performance;
- Strategically optimize the allocation of media investment across paid search, programmatic, audio/video, paid social, paid influencers, sponsored content, and 3rd party publishers;
- Key liaison for all media questions, issues, knowledge for clients;
- Identify and lead prioritization of media projects to effectively manage workflow across the company and meet objectives;
- Establish and share media best practices and benchmarks across the company; highlighting opportunities to test, learn and optimize/evolve based on knowledge of customer insights, competitive media initiatives, new channels, and/or offerings by channel;
- Recruit, coach and develop a world-class digital marketing and media buying team that will deliver exceptional results;
- Safeguard and where possible enhance best in class approach to compliance.
You will possess:
- A clearly passionate, commercially minded marketing and digital leader with proven experience of leading high performance teams and delivering against expectation;
- Data driven and creative problem solver;
- Exceptional understanding of digital marketing processes, including PPC, Social, SEO and app based marketing techniques;
- Hands on experience of running digital marketing media campaigns with strong platform knowledge including Google, Facebook, YouTube, Content Marketing/SEO/CRO;
- Experience designing and delivering multi-channel campaigns focused on growth;
- Experience of leading cross functional project teams to deliver a common goal;
- Strategic and analytical mindset with exceptional attention to detail;
- Ability to condense large amounts of information into concise and accurate summaries for the benefit of others.
What you will get in return:
- 34 days holiday (including 8 Public Holidays) rising to 37 after service;
- Wellbeing leave;
- Commitment to annual salary reviews for all team members;
- Accredited training and personal development plans;
- World class HQ with complimentary daily fresh fruit and breakfast bar;
- Regular company socials;
- Private healthcare insurance and pension provision;
- Travel season ticket loans;
- Charity, social and wellbeing committees led by the team.
We look forward to hearing from you soon.
